ARCLAVE — BRAND & PRESS KIT
Identity Standard v1.0 · Decision Assurance

THE MARK
The mark is an arch — the one structure that cannot stand without its keystone. The gold
keystone is set flush among five equal stones: the key stone (arc + Latin clavis) that locks
the arch so it holds. One stores the record; Arclave locks the decision.

Open mark   — the everyday brand mark.
Sealed mark — the Seal of Assurance: a decision, locked. Use at medium size and up
              (record headers, the assurance PDF, certificates). Favicon and the smallest
              interface use the Open mark.

COLOR
Arclave Navy   #15233B   structure — the arch
Arclave Gold   #C0913C   the keystone only
Arclave Blue   #2F6FE0   digital accent, sparing
Deep           #0E1726   dark surface
Off-white      #EEF1F6   reversed mark on dark
Gold is metallic in spirit, flat in production: on screen and flat print use #C0913C; on
premium surfaces specify a gold foil. Gold appears only on the keystone — never the structure.

TYPE & WORDMARK
Wordmark: a geometric sans (Inter / Söhne / Neue Haas Grotesk), weight 600, tracked; convert
to outlines for final production. The website ships in Inter.

THE VERB
arclave /ˈɑːrk.leɪv/ (verb): to lock a decision so it holds — to make it provable.
"From archive to arclave." You archive a document. You arclave a decision.

DO
- Keep the 1:2 circles and the five 36° stones.
- Reserve gold for the keystone alone.
- Use Open at small sizes; Sealed at medium and up.
- Give the mark clear space of one band thickness on every side.

DON'T
- Rotate, stretch, or skew the arch.
- Add gradients, shadows, or a glow.
- Recolor the keystone or thicken the band.
- Place the keyhole on the favicon or below 40 px.

FILES
logos-svg/  open, sealed, mono, reversed
logos-png/  open & sealed (512, 1024), mono & reversed (1024) — transparent
lockups/    horizontal, reversed
icon/       app icon (svg + 512 png), favicon (svg), seal (svg)
cover/      Decision Assurance e-book cover (1600 × 2560)

CONTACT
Arclave, Inc. — arclave.com · Press & partnerships: arclave.com/contact.html
© 2026 Arclave, Inc. All rights reserved.