Brand & press kit.
The official Arclave marks, colors, and language — everything you need to represent the brand accurately. Take the assets, follow a few rules, and keep the keystone gold.
How to describe Arclave.
One descriptor, one paragraph, and the names to use. Copy them as written.
One-line descriptor
Arclave — the Decision System of Record for enterprise architecture governance.
Boilerplate · ~55 words
Arclave is the Decision System of Record for enterprise architecture governance. It makes high-stakes decisions provable — complete, consistent, grounded, governed, and on the record. Arclave does not make the decision or replace the expert; it assures the decision and preserves the evidence, so the call holds up to scrutiny long after it is made.
What to call it
- Arclave, Inc. — the company.
- Arclave — the platform; the Decision Console is its working surface.
- Decision Assurance — the discipline and category (capitalized).
The verb
arclave /ˈɑːrk.leɪv/ · verb
To lock a decision so it holds — to make it provable.
"From archive to arclave." You archive a document; you arclave a decision.
The mark.
An arch — the one structure that cannot stand without its keystone. The gold keystone locks it. Open is the everyday mark; Sealed marks a decision that was locked.
Do
- Keep the proportions — the 1:2 circles and five equal stones.
- Reserve gold for the keystone alone.
- Use Open at small sizes; Sealed at medium and up.
- Give it clear space of one band thickness.
Don't
- Rotate, stretch, or skew the arch.
- Add gradients, shadows, or a glow.
- Recolor the keystone or thicken the band.
- Place the keyhole below 40 px — use Open instead.
Palette.
Navy is the structure. Gold is the keystone — and only the keystone.
On screen and flat print use the hex values above. On premium surfaces — the book, a sealed record — specify a gold foil. Gold appears only on the keystone, never on the structure.
Type & voice.
The wordmark sets ARCLAVE in a confident geometric sans — Inter, Söhne, or Neue Haas Grotesk — at weight 600, letters tracked; convert to outlines for final production. The website ships in Inter.
Voice: precise, declarative, evidence-first. We assure decisions; we do not overclaim. The honest test applies to our own tools too.
Decision Assurance.
The book that names the discipline — and the first applied volume of the Emergent Intelligence Library. Available now on Amazon Kindle Direct Publishing (KDP).
Take the kit.
Everything in one archive, or grab exactly what you need.
Press & partnerships — contact the team.